Our Story

Thinkgadgets was established during a period of rapid growth in consumer technology. As demand for consumer electronics and USB-powered gadgets surged, the company was launched to serve this expanding market.

The first major breakthrough came when the company secured a significant order from John Lewis. This was a defining and exciting moment. Having the products being retailed by one of the UK's best-known and trusted retailers was an important milestone and a sign of recognition.

Children's lighting became a key focus for the business. As the collection expanded, it introduced a growing selection of playful and imaginative designs that helped transform children's bedrooms, nurseries and playrooms. From colourful characters to whimsical themes, the collection brought creativity and personality into homes across the country, creating memorable spaces for children and families alike.

As consumer preferences evolved, the company broadened its focus beyond children's novelty lighting and embraced a more design-led approach to decorative lighting, marking an important evolution in the company's journey. This period also saw the launch of its first solar-powered products, responding to growing interest in both interior decoration and innovation.

The growing availability of warm white LED technology opened the door to new possibilities in decorative lighting. This period saw the creation of classic designs such as Crystal Chic, Coco Chic, Cabana Chic and Pearl, which would go on to become some of the company's most popular and enduring favourites, helping to define the company's signature collection for years to come.

As the business continued to grow, a new home was established in South Wimbledon, bringing the warehouse, office and showroom together under one roof. The move streamlined day-to-day operations and provided the additional space needed to support an expanding product range and growing customer base. By this stage, the company's products were reaching an increasingly diverse audience through well-known retailers including Harrods, Liberty, MUJI and Cox & Cox, a proud reflection of the company's continued growth and reputation.

After more than 10 years focused on decorative lighting, the company had established itself as a trusted name in the industry. To reflect its growing expertise, vision and identity, the business was rebranded as Lightstyle London, a name that captured its identity, passion and commitment to lighting, and signalled the beginning of an exciting new chapter for the company.

Introduction of the solar-powered Starburst, an adaptation of one of the company's most popular indoor designs for outdoor living. This new version offered a simple way to introduce decorative lighting to gardens and patios, and soon became one of the company's most popular outdoor products, demonstrating the brand's ability to successfully translate its signature designs across different environments.

Paying tribute to a much-loved icon of the English countryside, the Robin LED light quickly captured the hearts of customers across the country. The design rapidly became a best-seller and one of the company's most cherished creations to date. Its enduring appeal helped establish it as one of the company's most successful design, becoming a true icon within the Lightstyle London collection.

Driven by a commitment to sustainability, Lightstyle London embarked on a transition to completely plastic-free packaging, reducing its reliance on single-use plastics and taking a meaningful step towards more environmentally responsible business practices, reflecting the company's commitment to creating a better future for generations to come.

For 25 years, our designs have helped transform homes across the UK and Europe, bringing creativity, character and thoughtful design to everyday living. Looking ahead, our focus remains the same, to create innovative designs that brings joy to people's homes and hearts, while continuing to shape inspiring spaces and memorable moments.